A screen shot of a keyword research tool dashboard.

100 Most Popular Photography Keywords in 2023

Targeting certain photography keywords on your website or social media is an effective way to reach your target audience. Here are the top 100 keywords.

These are the most popular photography keywords in 2023.

I’ve also included search volume and keyword difficulty based on the latest data.

Feel free to use the photography keywords in your promotional marketing and branding or for photographer SEO.

Targeting specific keywords on your photography website can help bring in new traffic from search engines.

You can use the keywords in conjunction with popular photography hashtags to gain more exposure on social media or find your next photography client.

If you’d like to sort the table or interact with the keyword data tap here to visit the Google Sheet I created.

100 Most Popular Photography Keywords in 2023

# Keyword Difficulty Volume (USA) Global volume Traffic potential
1 adobe photoshop 94 131000 749000 213000
2 silhouette 74 122000 441000 25000
3 boudoir photography 12 87000 141000 9900
4 panorama 79 80000 454000 47000
5 golden hour 40 80000 248000 12000
6 ring light 45 73000 360000 30000
7 photo printing 80 71000 170000 96000
8 bokeh 71 62000 826000 4200
9 adobe lightroom 64 59000 189000 112000
10 monochromatic 40 52000 102000 1700
11 mirrorless camera 60 43000 97000 8300
12 aperture 71 42000 130000 2100
13 rule of thirds 66 41000 87000 7200
14 copyright 84 38000 380000 36000
15 photo editing 92 38000 326000 227000
16 black and white 53 35000 215000 6900
17 tripod 54 34000 249000 5100
18 dslr 72 32000 139000 14000
19 headshots 43 26000 48000 10000
20 depth of field 52 16000 39000 2700
21 reflector 31 14000 49000 8800
22 camera bag 48 14000 59000 2000
23 real estate photography 64 13000 23000 7100
24 portrait photography 48 13000 62000 6100
25 landscape photography 49 12000 38000 2000
26 point and shoot camera 45 11000 28000 8800
27 wedding photography 70 11000 61000 6100
28 double exposure 30 9600 27000 1200
29 photojournalism 28 9200 22000 2900
30 camera brands 42 8700 15000 4200
31 fisheye lens 16 8700 22000 3400
32 still life photography 37 8400 36000 3900
33 fashion photography 26 8200 26000 3900
34 telephoto lens 35 7800 26000 4000
35 product photography 70 7500 37000 3500
36 shutter speed 52 7400 31000 4200
37 astrophotography 41 7300 26000 2500
38 blue hour 42 7200 26000 2900
39 photo filters 62 7200 16000 6600
40 food photography 53 6000 34000 1200
41 street photography 46 6000 40000 1000
42 aerial photography 33 5500 21000 2700
43 nature photography 39 5100 36000 1500
44 film photography 57 4800 15000 3100
45 leading lines 31 4500 12000 1200
46 digital photography 66 4400 17000 600
47 abstract photography 36 4300 12000 800
48 wildlife photography 28 4200 21000 1000
49 drone photography 22 4100 13000 600
50 macro photography 46 4100 22000 1500
51 sports photography 29 4000 11000 250
52 light painting 47 3900 22000 700
53 photo storage 89 3900 9000 5300
54 stock photography 96 3500 14000 15000
55 flash photography 61 3400 7000 3100
56 fine art photography 39 3400 18000 450
57 pet photography 32 3300 7700 600
58 architectural photography 33 3100 13000 800
59 candid photography 31 2900 21000 5100
60 night photography 28 2500 10000 1200
61 event photography 18 2400 11000 600
62 zoom lens 52 2300 9500 450
63 photography course 62 2200 23000 13000
64 underwater photography 42 2100 6900 40
65 megapixels 26 2000 7400 2900
66 image resolution 48 2000 13000 500
67 backlighting 20 2000 6200 250
68 documentary photography 13 1900 8400 900
69 prime lens 10 1900 8200 1000
70 hdr photography 34 1900 3900 700
71 photo backup 76 1800 9500 6900
72 baby photography 12 1800 7100 5800
73 travel photography 55 1800 9800 700
74 softbox 22 1800 71000 1000
75 infrared photography 27 1700 6400 400
76 photography tips 66 1700 5600 1900
77 long exposure 30 1500 8400 900
78 photo retouching 47 1500 8000 4100
79 conceptual photography 24 1300 5700 250
80 camera sensor 61 1100 6800 300
81 vintage cameras 25 1100 4700 2800
82 photography workshop 32 900 3100 450
83 composition rules 41 600 2400 2500
84 iso settings 31 600 1300 6400
85 image stabilization 37 600 2200 350
86 photo licensing 7 600 900 250
87 composition techniques 25 500 1700 4000
88 mobile photography 48 500 6800 2900
89 maternity photography 22 450 4700 1100
90 environmental portraits 8 400 1200 200
91 raw photography 41 400 1500 1600
92 lighting techniques 37 350 1500 800
93 remote shutter release 5 250 600 300
94 wide-angle lens 42 200 900 2500
95 candid moments 2 200 800 50
96 landscape composition 12 200 900 50
97 photographic styles 40 200 700 600
98 time-lapse 45 150 1800 3200
99 umbrella lighting 16 100 250 450
100 post-processing software 64 20 60 13000

How To Use Photography Keywords for Marketing & SEO

A screenshot of the google analytics dashboard.

Photography keywords play a significant role in promotions, marketing campaigns, and search engine optimization (SEO).

By understanding and employing the right keywords, photographers and photography businesses can effectively reach their target audience, increase visibility, and drive more traffic to their websites or online portfolios.

Here’s how these photography keywords can be used:

  1. Search Engine Optimization (SEO)

    • Website Content: Incorporate relevant photography keywords in the content of your website, including the homepage, about page, service descriptions, and blog posts. This helps search engines understand the context of your website and rank it for related search queries.
    • Photography Business Name: Consider incorporating a keyword into your actual business name or URL, also known as an exact match domain.
    • Meta Tags: Include keywords in meta titles, descriptions, and image alt tags. This can increase the chances of your website appearing in search engine results.
    • Image Naming: Before uploading images to your website, name them using relevant keywords (e.g., “wedding-photography-los-angeles.jpg”). This can enhance image search rankings.
    • Backlinks: Aim to get backlinks from relevant photography blogs or forums using keyword-rich anchor text.
  2. Pay-Per-Click (PPC) Advertising

    • Use popular photography keywords in your ad campaigns to target potential clients who are searching for specific photography services or products.
    • Tools like Google Keyword Planner can be used to research keyword volume and competitiveness, helping to strategize your ad spend efficiently.
  3. Content Creation

    • Blog Posts: Write blog posts around trending photography topics or keywords. For example, a post about “Top Tips for Golden Hour Photography” would naturally incorporate a popular keyword.
    • Infographics and Guides: Create content that provides value around specific keywords. For instance, a guide on “The Basics of DSLR Cameras” could target beginners searching for that information.
  4. Social Media Promotion

    • Hashtags: Use popular photography keywords as hashtags on platforms like Instagram or Pinterest to increase the visibility of your posts.
    • Descriptions: Incorporate keywords in your social media post descriptions or stories to make them more discoverable.
  5. Email Marketing

    • Use photography keywords in your email subject lines or content to grab the attention of your subscribers. For instance, offering a guide on “Top Boudoir Photography Tips” might appeal to a segment of your audience.
  6. Video Marketing

    • If you create videos, use relevant keywords in the video title, description, and tags on platforms like YouTube. This helps in making your videos more discoverable.
  7. Local SEO

    • If you operate a physical studio, ensure your business is listed on Google My Business. Incorporate relevant keywords in your business description and posts to attract local clients.
  8. Affiliate Marketing & Partnerships

    • Collaborate with photography gear companies or service providers and use target keywords in joint promotions or content to tap into wider audiences.
  9. Feedback and Reviews

    • Encourage satisfied clients to leave reviews on platforms like Google or Yelp, mentioning the specific services they availed, such as “wedding photography” or “event photo shoot.” This can enhance local search rankings.

Remember, while using photography keywords is important, it’s crucial to use them naturally and avoid “keyword stuffing,” which can lead to penalties from search engines.

Always prioritize creating high-quality, valuable content that resonates with your audience.

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